Dr Nick Lowe (www.drnicklowe.com), consultant dermatologist, London and professor of dermatology at UCLA, Los Angeles, California, disagrees:
"I first came across CoolSculpting about three years ago. One of my colleagues at UCLA was involved in the clinical trials and so I was able to evaluate the results of those studies myself and to be sure of its long-term potential benefits before offering it to my clients.
"One of the good things about waiting until studies have been done in the States is that they are proper safety studies, unlike many instances in Europe, for example the ridiculous number of fillers that we now have available, most of which haven't been tested thoroughly.
"But CoolSculpting was thoroughly tested; they made sure it wasn't causing any unwanted, uncontrolled fat damage, that it wasn't creating any damage to nerves, blood vessels, muscles and so forth. It's been well shown that there's no risk of getting increased cholesterol or triglyceride levels in your blood."
So as far as safety concerns go, there doesn't seem to be a problem, but as we've seen in the past these studies can be open to interpretation, so we asked Mr Waseem Saeed (www.waseemsaeed.com), consultant plastic surgeon and an expert in invasive liposuction, to take a look and feed back his thoughts.
"From what I can tell from looking at the clinical trials, safety isn't an issue," he told us.
"The main concern would be whether those destroyed fat cells were going to enter into the blood stream and cause problems with cholesterol, but the studies show they don't seem to, and any damage to the skin or nerve endings is only temporary, in the form of discolouration and numbness.
"In fact, although I would want to see follow-up studies before taking it on myself, this could be very interesting. The main human study is on 32 subjects with love handles, all of whom saw some reduction in fat, with an average reduction of 22 per cent after four months.
"That's just after one treatment, so if it works with multiple treatments then after three sessions you could reduce fat by 60 per cent, which is very exciting for a non-invasive procedure."
Historically, plastic surgeons tend to be very sceptical of non-invasive body sculpting procedures, believing that the traditional method of breaking the skin and sucking out fat is the only true way to get results
So, with a strong evidence base and the backing of some big name practitioners, although it's still early days, perhaps it's true to say that when it comes to fat reduction, CoolSculpting really is hot stuff.
A patient's view
"I booked to have Coolsculpting to see if it would help me lose a very stubborn pocket of fat on my stomach below my navel. I never expected it to completely give me a flat stomach but was pleased with the effect after a few months.
I have a low pain threshold and so found the initial suction quite painful but this only lasted about ten minutes before the 'freezing' kicked in and then it just felt numb.
However, the machine is quite heavy and although it was supported by a pillow, I did feel it helped if I held it more in place and so it wasn't pulling my stomach further.
Other than the area being extremely cold and numb for quite some time after the treatment, I felt absolutely fine and was able to drive home. The area was numb-ish for several weeks and there was a bit of bruising but I could see the fat pocket getting smaller over the course of several weeks and it hasn't returned."